What is the best digital marketing strategy in Nigeria?
To understand the best strategy to adopt for digital marketing in Nigeria, you first have to understand the purpose of digital marketing.
So, what's the purpose of digital marketing?
Why should business owners in Nigeria take digital marketing seriously?
The reason is this: digital marketing empowers business owners like YOU to promote your products and services through digital channels like . . .
The more you promote your products or services in these digital channels, the more people who will see your offers and the more sales you will make.
Hundreds of business owners in Nigeria have dived into digital marketing without success.
In simple words . . . their digital marketing strategy failed.
What is often responsible for digital marketing failure?
There are a number of reasons why many businesses in Nigeria fail to get the kind of sales growth they expect from their digital marketing campaigns.
I will consider two of those reasons here.
The first reason why many digital marketing strategies fail is because many small to medium businesses with limited resources get involved in promoting their products or services in too many digital channels at the same time.
For example, many small to medium businesses in Nigeria are doing digital marketing stuff in Facebook, Twitter, Pinterest, Youtube, linkedin and several other digital channels . . . and all at the same time.
They may have read somewhere about the sales growth potential of omni channel marketing and so dive in head-on without fully understanding how to maximise sales using this concept.
What is often the result of all that frenzy of activities in multiple digital marketing channels?
The result is that many business owners in Nigeria become jack of all digital marketing platforms but master of none.
This category of business owners end up spreading their limited resources too thin on multiple digital channels and succeed in none.
The best digital marketing strategy in Nigeria to ensure steady growth and success is to focus on one or two digital marketing platforms and succeed with them before adding another.
The second mistake most business owners in Nigeria make is this: they want to handle the digital marketing strategy for their business all by themselves.
Most business owners in Nigeria erroneously believe that digital marketing is easy and that they can do it all by themselves.
Avoid falling into this trap if you are a business owner in Nigeria.
Simple. Many Nigeria business owners who ventured into digital marketing thinking they can do it all by themselves ended up wasting their hard-earned money.
For example, hundreds of Nigeria business owners have tried marketing on Facebook with the hope of significantly growing their business sales (and profit) using their own in-house Facebook marketing strategy.
Some of these business owners in Nigeria even ventured into digital advertising on their own without thorough understanding of digital direct response advertising.
Unfortunately, they did not achieve the kind of digital marketing success they dreamed of.
Actually, that is putting it mildly.
The truth is . . . most business owners who ventured into digital marketing failed woefully.
The digital marketing roi they achieved was so poor that many do not like talking about it.
In fact, many business owners who dived into digital marketing using their own digital marketing plan now claim that social media marketing does not work, instead of blaming their lack of expertise in digital marketing.
Do not fall into the same trap that these business owners in Nigeria got sucked into!
Do not use your own in-house digital marketing strategy.
Simple. You're not a digital marketing expert!
Want to achieve digital marketing success in Nigeria?
Want to get more customers and make MORE money selling your products or services digitally?
Employ the services of a digital marketing specialist in Nigeria!
Just as you need an accountant to do your company's financial statement, you need a digital marketing specialist to handle your digital marketing strategy.
This is the secret to digital marketing success in Nigeria.
Ready for digital marketing success?
Want to get more customers, make MORE money and grow your business?
Click HERE to contact us and get FREE consultation with Samson Itoje, the Lagos Nigeria digital marketing specialist.
P.S: FACEBOOK is a trademark of FACEBOOK, Inc. This Nigeria digital marketing website is not part of Facebook Inc. This site is NOT endorsed by Facebook. It was created by Samson Itoje, the Nigeria digital marketing specialist, to help businesses in Nigeria succeed with marketing on Facebook (and other social media platforms).