You must have the right digital marketing segmentation strategy in Nigeria to get more customers through Facebook marketing.
You can only succeed with Facebook marketing if you're marketing to the right audience.
Unfortunately, the group of people whom you personally think are the target market for your products or services may not be the group of people who will buy from you when you promote your products or services on Facebook.
This highlights one of the key reasons why Facebook is one of the best digital platforms to market your products and services. That is, Facebook can help you find new markets, new groups of people who are willing to buy from you, groups of people you never imagined will buy from you.
However, for that to happen, and for you to sell lots and lots of products or services through marketing on Facebook, your Facebook marketing segmentation strategy must be top notch.
Professional marketers will tell you explicitly that you will sell very little of your products or services when you're marketing it to people who are not interested in your products or services.
This fact is true anywhere you do business in Lagos Nigeria (or anywhere else in the country).
Therefore, if you want to get more customers for your products or services in Nigeria, the very first thing you need to do is to narrow down to the right target audience for the products or services you sell. And then advertise to only that target audience.
The process of narrowing down to the target audience who are most likely to buy from you is called marketing segmentation.
When the process is executed digitally, it is called digital marketing segmentation.
Target audience segmentation is a tough process. But it is one of the first things you need to get right to be able to get more clients for your business.
Here is where Facebook marketing actually shines . . . if you're an expert at setting up Facebook marketing campaigns.
Facebook records a lot of data with regards to the activity of its users and their preferences. And it can help you narrow down to the right audience that are most likely to buy from you.
However, this will only happen when you have learned (and mastered) the art of Facebook ads targeting.
This is the very reason why I highly recommend that you employ the services of a Facebook marketing specialist to handle your Facebook marketing campaigns.
When your business is marketing on Facebook using the services of a Facebook marketing specialist, the specialist will setup your digital marketing campaigns in such a way that Facebook's algorithms are invited to find the Facebook users who are most likely to buy your products or services.
What happens when the Nigeria Facebook Ads Specialist correctly incorporates marketing segmentation into your Facebook marketing campaigns?
1. Facebook algorithm will find its users most likely to buy from you
2. Facebook will show your product or service offers to these users
3. You will achieve lower cost per lead
4. You will achieve lower customer acquisition cost
5. You will sell more of your products or services
6. You will make more money from your Nigeria Facebook marketing campaigns
One of the key advantages of digital marketing over offline marketing is this: digital marketing processes can be automated while offline processes cannot.
This means that the process of lead generation through Facebook marketing campaigns can be automated.
In fact, there are two levels of automation possible with digital marketing on Facebook.
First, Facebook will automatically locate its users who are most likely to buy from you (or your business). And show your product or service offers to them.
Second, you can implement a Facebook marketing software with your Facebook marketing campaign, which can automatically segment Facebook users who message your Facebook business page because they are interested in what you sell.
Using a Facebook marketing software as part of your Nigeria digital marketing segmentation strategy empowers you to take prospects through a Facebook messenger sales funnel, which starts a sales conversation with prospects.
The responses of prospects to the questions you ask them (through this Nigeria marketing segmentation software) will enable the software segment prospects according to the sales criteria pre-determined by you (and configured into the software by the specialist).
The importance of using this Facebook segmentation software (which is a messenger conversational marketing software) is this:
1. The software starts a conversation with potential customers who interact with your Facebook marketing campaign
2. The marketing conversation is started with the potential customer in Facebook messenger
3. The software asks the potential customer several questions to determine the customer's preferences
4. The software then routes prospects through different paths based on their responses
5. The software stores the names, email addresses and phone numbers of these prospects in its prospects / customer database
6. The segment (or group) of prospects who buy from you then become your TRUE target market
Now that you have this TRUE target market data (made possible through the digital marketing segmentation software), your Facebook marketing specialist will then target (or show your Facebook ads to) only this kind of people on Facebook.
What happens when the Facebook marketing specialist you employed does this for your business?
Your Nigeria Facebook marketing campaign will get . . .
. . . and increased sales and profit for you.
Implementing a Facebook marketing segmentation software as part of your Facebook marketing strategy is key to getting more customers for your business.
Click HERE for a FREE DEMO of our digital marketing segmentation software.
P.S: FACEBOOK is a trademark of FACEBOOK, Inc. This Nigeria digital marketing website is not part of Facebook Inc. This site is NOT endorsed by Facebook. It was created by Samson Itoje, the Nigeria digital marketing specialist, to help businesses in Nigeria succeed with marketing on Facebook.
P.S: FACEBOOK is a trademark of FACEBOOK, Inc. This Nigeria digital marketing website is not part of Facebook Inc. This site is NOT endorsed by Facebook. It was created by Samson Itoje, the Nigeria digital marketing specialist, to help businesses in Nigeria succeed with marketing on Facebook (and other social media platforms).